DAF Trucks has embarked upon an ambitious career awareness campaign to bring new technicians into the DAF Dealer Network, targeting those new to the industry as well as existing mechanics and technicians. ‘Join the Winning Team’ – the name of the campaign – is designed to highlight the diverse range of roles found in a modern commercial vehicle workshop and to showcase the role of a technician as a fulfilling, long-term career choice.
To help personalise the campaign, DAF has enlisted five ‘Ambassadors’ – both current and former technicians from the DAF Dealer Network – each describing their own successful career paths within the DAF family and individually placed to promote the positive aspects of a workshop career. The campaign also highlights the many other opportunities that can emanate from a technical background, including aftersales management opportunities in Service and Parts.
With DAF Trucks continuing its position as market leader, ‘Join the Winning Team’ is aptly named. The company’s top-spot, held now for 24 consecutive years, is due in large part to the outstanding work provided by 1500 DAF Technicians throughout the DAF Dealer Network; a network regarded as the industry’s best. DAF Technicians take credit for this recognition thanks to a focus on customer care garnered from the exceptional training provided throughout their employment. It is no surprise that the DAF Dealer Network boasts a high retention rate for its technicians, reflecting the agreeable working environment and the many opportunities it offers.
The DAF Apprenticeship Scheme receives regular praise and accolades from within the transport sector and from across wider industry. Once qualified, DAF Technicians receive comprehensive and regular in-depth training at the new state-of-the-art training centre at DAF Trucks head office Haddenham.
Individuals looking to ‘Join the Winning Team’ with DAF Trucks should be looking to invest in a long-term career opportunity, whether they are just leaving school or currently employed in existing workshop roles. With the full commitment that a DAF Technician role requires, those same individuals can look forward to a range of benefits – including excellent remuneration, a varied, highly regarded skillset, job security and opportunities to pursue careers with DAF Trucks outside of the workshop.
The DAF Dealer Network comprises 136 Sales, Service and Parts locations, with another 14 dedicated TRP Shop outlets; DAF Trucks’ all-makes truck and trailer parts brand. The DAF Dealer Network employs some 1500 fully qualified DAF Technicians, arguably the most skilled and motivated in the industry – with many having ‘graduated’ through DAF Trucks’ Apprentice Programme.
One of its five Ambassadors is Adam Baker, 2018 UK DAF Technician of the Year. Employed by DAF Dealer, Chassis Cab, Adam works very closely with DAF as a Field Support Engineer. Adam is an excellent example of a growing number of DAF Technicians who have developed an impressive skill-set and are now taking their first steps into management – something that ‘Join the Winning Team’ is created to promote.
DAF Trucks has also produced a promotional video and launched a dedicated page on its DAF corporate and network websites www.daf.co.uk/technicians which also includes individual Technician profiles.
“’Join the Winning Team’ has wider implications for the industry,” said Adam Russell, Business Services Manager at DAF Trucks, “I believe there is wealth of talent in the UK which the truck industry can tap into, and our recruitment drive is just one way of shining a light on the wider issue of our industry’s skills shortage. We’ve always delivered a successful recruitment effort at DAF Trucks,” he said, “due in part to our popular DAF Apprentice programme, currently with nearly 400 delegates enrolled, and where there is a natural progression to full-time employment throughout the network.”